When we opened our inbox and saw “Hire your dream – Lotus cars nowavailable for rental with Hertz,” we were already getting up out of ourchairs to retrieve the vintage bubbly from the secret wine cooler wehave hidden behind our photo of Winston Churchill. Then we continuedreading, “Italy.”
That’s right, Hertz Italy. No Elise SC for U.S. rental. Sometimes life isn’t fair.
Disappointing (unless you live in Italy) press release follows.
Hire your dream – Lotus cars now available for rental with Hertz Italy
Lotus Cars Limited, the sportscar subsidiary of Group Lotus plcis delighted to announce a marketing co-operation agreement with thecar hire company Hertz Italiana and to supply Lotus cars for its rentalbusiness in Italy.
Now driving enthusiasts,fans of the Lotus brand and those who want to drive cars from one ofthe finest sportscar marques in the world will be able to hire a LotusElise directly from Hertz Italiana S.p.A.
Lotus Elise SC sportscars will be available to hire from key Hertz centres throughout Italy from middle of July.
 Mr.Michael J. Kimberley, Chief Executive Officer of Group Lotus plc,commented, “I am delighted that Lotus Cars has entered into thisagreement with Hertz, giving us the opportunity to make our stunningworld class sportscars available to the rental market. The iconic andmulti award winning Lotus Elise and the stunning Lotus Exige are theperfect fun rental cars for those who desire exclusive and highperformance motoring.“
Mr. Andrea Manni, director of the official Lotus dealer, ‘LotusRome’ said, "For many, to drive a Lotus is to fulfill a lifelong dreamand now, thanks to Lotus and Hertz Italiana S.p.A. this dream can berealised for a longer period than just a quick test drive at a Lotusdealer. We expect some drivers who hire an Elise or Exige from HertzItaliana S.p.A to visit a Lotus dealership afterwards, as once you haveexperienced the exciting and adrenaline fueled capabilities of a Lotus,there is no turning back!”
Ing. Giuseppe Caminiti, Fleet Director for Hertz Italiana said:“We launched the Hertz Fun Collection last year to give our customersthe possibility to drive the cars they have always dreamt of driving.The Lotus Elise SC is one of these dream cars and by including it inthe Hertz’s Fun Collection our customers have an opportunity to drive areal sportscar. We are honoured to be able to work with Lotus and aredelighted that Lotus has created personalised versions of the Elise SCespecially for Hertz.“ |
發表於 2009-7-10 11:59 AM
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