數十年前有一位中學生決心要當一名企業家,於是他決定在聖誕期間學賣聖誕樹。他從父親處借了一百多美元的資本,並到批發商處購來了一批聖誕樹,又邀請家人為他製作宣傳用的標語牌。整個銷售過程都算順利,但就是不明白為甚麼有的想買樹的人只會拿起聖誕樹看一看,然後便放下離開,從不購買。 - r; c. P7 z1 d; t% D7 mtvb now,tvbnow,bttvb公仔箱論壇8 P( W. F& F0 m! `3 d9 x
他將事情告訴父親,父親回答說那一點也不出奇,因為他們太窮,即使想買也買不起,而父親亦同樣試過走過餅店門口沒有錢買曲奇的滋味。父親提議說: 4 x( W( q1 i/ V) y$ k3 f公仔箱論壇 % e! x) n$ s, r7 i8 F. oTVBNOW 含有熱門話題,最新最快電視,軟體,遊戲,電影,動漫及日常生活及興趣交流等資訊。"Mark, when you see the next person you believe is truly in the can't-afford-it category, who would love to buy a tree from you but just doesn't have the money, invite them to take a tree home and suggest they pay you when they can. Just write down your name and phone number on a sheet of paper and tell them you know they just forgot their wallet and that they'll be good for it."2 k% U. e' ~( L L: L3 ?' G, |5 g